There’s been so much conversations happening about the best time to engage with your audience online. The best time to tweet, post articles, send emails and so on. Written over 2000 years ago, I thought the following passage was significant and relevant to the way we manage our time doing business today.
In Ecclesiastes 3:1, it says:
There’s an opportune time to do things, a right time for everything on the earth …
It goes on to say …
… a right time to plant and another to reap… a right time to shut up and another to speak up …
So true! Whether it’s in our personal lives or in business, there’s a right time for everything.
A right time to send tweets on the hour to talk about your 24 hour sale and a time for the occasional tweet to let your audience know what happening as they occur.
A right time to post that “how to” article and another to share your 101 list post.
A right time to send out your weekly newsletter and another to send out an email informing clients of your new holiday schedule.
You get the point.
My two-cent tip
The way I see it, our businesses aren’t all created equally, our service or product offerings vary and our goals differ. Let the time you decide to spend interacting online be informed by the needs of your audience. Figure out where your best customers are online and go join them at the right time in meaningful conversation.