So there you are, mere moments away from taking your first steps onto the social landscape. You’re excited, thrilled, and more than a little nervous. You know social media is a great way to connect with your customers, but you’re a bit fuzzy on the do’s and don’ts. Should you be about your business at every turn, hunting for that next opportunity to convert? Or should you masterfully win customers over with a barrage of adorable cat pictures?!
Hint: It’s neither. (Especially not the cat pictures.)
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