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Some basic (but really important) do’s and don’ts of social media engagement for business.

Published on December 1, 2011 By Alicia Vaz

So there you are, mere moments away from taking your first steps onto the social landscape. You’re excited, thrilled, and more than a little nervous. You know social media is a great way to connect with your customers, but you’re a bit fuzzy on the do’s and don’ts. Should you be about your business at every turn, hunting for that next opportunity to convert? Or should you masterfully win customers over with a barrage of adorable cat pictures?!

Hint: It’s neither. (Especially not the cat pictures.)

Using Twitter for conversation

Published on September 30, 2011 By Alicia Vaz

I was having a conversation today with my husband about an event he attended earlier called CreativeMornings. As he was running through the highlights, he brought to my attention a conversation he had on Twitter which led to him being able to snag a seat at this much anticipated Atlanta event. Immediately I thought, WOW, [...]

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