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So you’ve started a blog. Great! Now what?

Published on September 7, 2011 By Alicia Vaz

You’ve come to understand the great benefits a blog can add to your or your brand’s visibility online and have christened your very own. Fantastic! Now how do you virtually get warm bodies to sit in and return regularly to all those empty seats in your virtual auditorium? In other words, how do you get [...]

Whose Social Networking Rules Are These Anyway?!

Published on June 14, 2011 By Ralston Vaz

If you’re ushering your business into the social networking scene, you may have discovered a bit of a paradox. You found good lists of sensible rules to govern your social conduct, but as you observed the tweets and status updates of big influencers in your field, it became apparent that the only one following these [...]

About the Title Tag

Published on November 27, 2009 By Alicia Vaz

When you visit a department store, Macy’s for example, isn’t it helpful when you look up and notice directional clues that lead you to the specific item(s) you’re after? Think of the big orange banners in Home Depot’s layout. You’re able to get in, get what you need and be on your way–even if you’re [...]

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