Hey beauty business owners!
Your customers are using social media, you should be too! Social media gives your business the opportunity to connect, nurture and build real relationships with your customers.
Our services are design to do just that. We’ll help you attract the customers who want and need your products and services. But to do so, a brand assessment must be completed. We’ll need to understand what makes YOU unique. What is that thing that you offer that inspires customers to initiate the phone call, book that appointment and have a service or purchase a product from you. What is it? Do you know? If you’re unsure and would like to explore this further, let me know. Initial consultations are free! Schedule a consultation today.
Brand Character Assessment – $250
Want to be ‘top of the mind’ within your market? Then you’ll need to stand apart from your competitors and be known by your customers for the unique and distinct experiences only your beauty business can deliver. As we work the process, the Brand Character Assessment will help you identify those reasons why existing customers choose to visit your business over your competitors’. And it’s not about price—that’s a race to the bottom. It’s about figuring out what you can be known for and best in your market at. It’s about embracing what makes you uniquely you. And in the end, you’ll have an understanding of your salon or spa’s core competencies and a clear idea of how to connect emotionally with your customers. After all, it’s the ever spreading word of loyal clients and raving fans that’ll grow your beauty business.
Brand Character Assessment, Brand Character Development and Profile Strategy – $750
The brand character assessment helps to inform all that we’ll do together with your social media. With the assessment in hand, we’ll work together to develop a strategy focused on meeting your specific business’s objectives. The focus here will be on designing a plan that answers the who, why, what, how and where of your social media. We’ll develop a persona for your beauty business that will call attention to your core competencies. What you’ll be left with is your very own social media marketing strategy–a simple and easy to follow plan to implement right away. Social media will begin to makes sense to you and your beauty business.
Brand Character Assessment, Brand Character Development, Profile Strategy and Design – $1995
We’ll take the results of your beauty business’s brand character assessment, brand character development and profile strategy and hit the ground running! You choose up to 3 social media platforms—like Facebook, LinkedIn, and Twitter—and deck them out with an eye-catching, strategic design that expresses your business’s brand beautifully! Here are some of the things you can look forward to:
- Connectivity is key. So we’ll connect the 3 social media profiles to your website or blog.
- Picking Facebook? Great! We’ll design up to 3 of your Facebook Page’s image tabs.
- Not a wordsmith? No problem. Bio copy writing and editing for all three social media platforms is included.
- Let’s get you found. We’ll optimize the static content on your 3 social media profiles for search engines.
- And, oh yeah, there’s a lot more!
Social Media Management
Delivering personalized experiences involves understanding the needs of your customers and providing for those needs in a manner that makes sense for your business. So if you’re reading this, it’s a safe bet to assume you really care about creating great experiences for your customers. Wonderful! You will win with your customers. But as much as you have the desire to meet your customer’s needs, time doesn’t always permit. I get it. Consistently listening and responding to your customers isn’t possible when you’re extremely busy attending to the needs of customers who are at your shop.
What if you didn’t have to interrupt your daily workflow to make status updates? What if you could keep doing what you do best while someone else responds to questions from your customers? And what if there was someone who understands your business well enough and was able to help you manage and keep your social media profiles updated with current information? Now if you’re nodding your head, “yes,” a social media management package may be just what you need.
If you have an established social media presence but just need help with the day-to- day management of social media activities, these packages are ideal. But if you’re just getting started, our brand character assessment, brand character development, profile strategy and design, listed above would be a better option.
Our social media management services will help to support you in your customers relationship building efforts. See what’s included:
Essential Package — Starting at just $150 a month
- Up to 3 thoughtfully crafted status updates per day on 1 social media profile.
- Comment, retweet, reply, engage, recommend and respond to questions.
- A quarterly 30-minute, one-on-one strategic coaching call as requested by client.
- Quarterly platform activity report for your social media profile.
- Monitor for any mentions of your beauty business throughout the web and respond accordingly.
Basic Package — Starting at just $450 a month
- Up to 3 thoughtfully crafted status updates per day on 2 social media profiles.
- Comment, retweet, reply, engage, recommend and respond to questions.
- A monthly 30-minute, one-on-one strategic coaching call as requested by client.
- Quarterly platform activity report for 2 social media profiles.
- Monitor for any mentions of your beauty business throughout the web and respond accordingly.
Plus Package — Starting at just $1,550 a month
- Up to 3 thoughtfully crafted status updates per day on 3 social media profiles.
- Comment, retweet, reply, engage, recommend and respond to questions.
- A weekly 30-minute, one-on-one strategic coaching call as requested by client.
- Monthly platform activity report for 3 social media profiles.
- 1 new major graphic designed each month for use on a profile of your choice.
- Monitor for any mentions of your beauty business throughout the web and respond accordingly.
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