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	<title>Social Media Coaching</title>
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	<link>http://aliciavaz.com</link>
	<description>Achieve your business goals using social media.</description>
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		<title>The differences between a Facebook Profile, Group and Page.</title>
		<link>http://aliciavaz.com/the-differences-between-a-facebook-profile-group-and-pages/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-differences-between-a-facebook-profile-group-and-pages</link>
		<comments>http://aliciavaz.com/the-differences-between-a-facebook-profile-group-and-pages/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 18:02:54 +0000</pubDate>
		<dc:creator>Alicia Vaz</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://aliciavaz.com/?p=2041</guid>
		<description><![CDATA[It is said that a Profile is best for individual use—a great means to connect with friends and family. Pages are perfect for businesses that want to connect people with people around their brand, and keep customers updated on the latest news, products/services or other relevant information. And Groups are ideal for people who want [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Some top reasons why users click &#8220;Unfollow&#8221; on Twitter.</title>
		<link>http://aliciavaz.com/some-top-reasons-why-users-click-unfollow-on-twitter/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=some-top-reasons-why-users-click-unfollow-on-twitter</link>
		<comments>http://aliciavaz.com/some-top-reasons-why-users-click-unfollow-on-twitter/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 17:06:04 +0000</pubDate>
		<dc:creator>Alicia Vaz</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Reasons People Unfollow]]></category>

		<guid isPermaLink="false">http://aliciavaz.com/?p=1814</guid>
		<description><![CDATA[As an experimental exercise, I recently asked a question on LinkedIn to see the range of responses I’d get and I learned something somewhat obvious, but pretty interesting. The question was simple: “What are the top five reasons to unfollow someone on Twitter?” I think I asked the question believing that I’d discover a set [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Managing your small business reputation, part 2</title>
		<link>http://aliciavaz.com/managing-your-small-business-reputation-part-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=managing-your-small-business-reputation-part-2</link>
		<comments>http://aliciavaz.com/managing-your-small-business-reputation-part-2/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 16:31:50 +0000</pubDate>
		<dc:creator>Alicia Vaz</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Reputation]]></category>

		<guid isPermaLink="false">http://aliciavaz.com/?p=1448</guid>
		<description><![CDATA[For starters, let me say, I get it; It&#8217;s not that small business owners don&#8217;t appreciate social media, most just don&#8217;t know where to begin. In managing your small business reputation, part 1 I shared with you a situation I encountered with a business owner regarding their business reputation. My goal today is not to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What if I were to live each day as if it’s the first?</title>
		<link>http://aliciavaz.com/if-i-were-to-live-each-day-as-if-it%e2%80%99s-the-first/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=if-i-were-to-live-each-day-as-if-it%25e2%2580%2599s-the-first</link>
		<comments>http://aliciavaz.com/if-i-were-to-live-each-day-as-if-it%e2%80%99s-the-first/#comments</comments>
		<pubDate>Sat, 03 Dec 2011 22:31:52 +0000</pubDate>
		<dc:creator>Alicia Vaz</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Reflections]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Increase Productivity]]></category>

		<guid isPermaLink="false">http://aliciavaz.com/?p=1661</guid>
		<description><![CDATA[I can’t help it but my mind immediately goes back to things of past. I’m thinking about things I’ve done and drawing a mental comparison in my head.  Did I do that “thing” with an attitude of firstness (yeah, it’s in the dictionary) or not.  And how might I have done it differently in many instances.]]></description>
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		<title>Some basic (but really important) do&#8217;s and don’ts of social media engagement for business.</title>
		<link>http://aliciavaz.com/some-basic-but-really-important-dos-and-don%e2%80%99ts-of-social-media-engagement-for-business/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=some-basic-but-really-important-dos-and-don%25e2%2580%2599ts-of-social-media-engagement-for-business</link>
		<comments>http://aliciavaz.com/some-basic-but-really-important-dos-and-don%e2%80%99ts-of-social-media-engagement-for-business/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 04:58:09 +0000</pubDate>
		<dc:creator>Alicia Vaz</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Business Goals]]></category>
		<category><![CDATA[Conversation]]></category>
		<category><![CDATA[Increase Productivity]]></category>
		<category><![CDATA[Social Landscape]]></category>
		<category><![CDATA[Social Media Engagement]]></category>
		<category><![CDATA[social Platforms]]></category>

		<guid isPermaLink="false">http://aliciavaz.com/?p=1496</guid>
		<description><![CDATA[So there you are, mere moments away from taking your first steps onto the social landscape. You're excited, thrilled, and more than a little nervous. You know social media is a great way to connect with your customers, but you're a bit fuzzy on the do's and don'ts. Should you be about your business at every turn, hunting for that next opportunity to convert? Or should you masterfully win customers over with a barrage of adorable cat pictures?!

Hint: It's neither. (Especially not the cat pictures.)]]></description>
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		<title>Managing your small business reputation &#8211; Part 1</title>
		<link>http://aliciavaz.com/managing-your-small-business-social-reputation-part-1/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=managing-your-small-business-social-reputation-part-1</link>
		<comments>http://aliciavaz.com/managing-your-small-business-social-reputation-part-1/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 16:00:38 +0000</pubDate>
		<dc:creator>Alicia Vaz</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Reputation]]></category>

		<guid isPermaLink="false">http://aliciavaz.com/?p=1333</guid>
		<description><![CDATA[I spoke to a business owner recently about a negative comment I found about them on Foursquare. I didn't notice a reply from the business and wondered if they were aware. Turns out they weren't, but their reply to my discovery intrigued me:

“People are going to say things. I can't worry about that.”

Unaddressed gripes can fester and mature into rumors and uninformed negative opinions that ruin an otherwise good business reputation.
]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>What is social media really?</title>
		<link>http://aliciavaz.com/what-is-social-media-really/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-is-social-media-really</link>
		<comments>http://aliciavaz.com/what-is-social-media-really/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 18:06:01 +0000</pubDate>
		<dc:creator>Alicia Vaz</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Audience Interaction]]></category>
		<category><![CDATA[Social Landscape]]></category>
		<category><![CDATA[Target Audience]]></category>

		<guid isPermaLink="false">http://aliciavaz.com/?p=1239</guid>
		<description><![CDATA[Well, let&#8217;s break it down &#8230; Social pertains to the manner in which you interact with your audience online. Media is the means by which you communicate with your audience. Webster.com defines social media as &#8220;forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Using Twitter for conversation</title>
		<link>http://aliciavaz.com/using-twitter-for-conversation/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=using-twitter-for-conversation</link>
		<comments>http://aliciavaz.com/using-twitter-for-conversation/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 18:45:55 +0000</pubDate>
		<dc:creator>Alicia Vaz</dc:creator>
				<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Conversation]]></category>
		<category><![CDATA[Engagement]]></category>

		<guid isPermaLink="false">http://aliciavaz.com/?p=1204</guid>
		<description><![CDATA[I was having a conversation today with my husband about an event he attended earlier called CreativeMornings. As he was running through the highlights, he brought to my attention a conversation he had on Twitter which led to him being able to snag a seat at this much anticipated Atlanta event. Immediately I thought, WOW, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>So you&#8217;ve started a blog. Great! Now what?</title>
		<link>http://aliciavaz.com/so-youve-started-a-blog-great-now-what/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=so-youve-started-a-blog-great-now-what</link>
		<comments>http://aliciavaz.com/so-youve-started-a-blog-great-now-what/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 19:00:35 +0000</pubDate>
		<dc:creator>Alicia Vaz</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://test.aliciavaz.com/?p=978</guid>
		<description><![CDATA[You&#8217;ve come to understand the great benefits a blog can add to your or your brand&#8217;s visibility online and have christened your very own. Fantastic! Now how do you virtually get warm bodies to sit in and return regularly to all those empty seats in your virtual auditorium? In other words, how do you get [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Traversing the social landscape</title>
		<link>http://aliciavaz.com/traversing-the-social-landscape/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=traversing-the-social-landscape</link>
		<comments>http://aliciavaz.com/traversing-the-social-landscape/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 00:28:29 +0000</pubDate>
		<dc:creator>Alicia Vaz</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://test.aliciavaz.com/?p=974</guid>
		<description><![CDATA[Walk it. Know it. Love it. But enter it with a plan—however simple—so you don&#8217;t just get lost in it. You could just jump in and hope for the best, but without some sort of plan, how will you know what success looks like for your organization? For that matter, how will you know what [...]]]></description>
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