engage.

How to figure out what your clients want and then give it to them.

The Golden Rule states, “treat others as you would want them to treat you”. An expression I’ve seen widely integrated into how beauty business owners and managers define their establishment’s service experience. And while I do believe the old adage bares some business merit, I don’t believe it adequate as a founding rule applicable to [...]

There’s a Right Time for Everything in Social Media

There’s been so much conversations happening about the best time to engage with your audience online. The best time to tweet, post articles, send emails and so on. Written over 2000 years ago, I thought the following passage was significant and still relevant to businesses today. There’s an opportune time to do things, a right time for everything on the earth:

The differences between a Facebook Profile, Group and Page.

It is said that a Profile is best for individual use—a great means to connect with friends and family. Pages are perfect for businesses that want to connect people with people around their brand, and keep customers updated on the latest news, products/services or other relevant information. And Groups are ideal for people who want [...]

Some top reasons why users click “Unfollow” on Twitter.

As an experimental exercise, I recently asked a question on LinkedIn to see the range of responses I’d get and I learned something somewhat obvious, but pretty interesting. The question was simple: “What are the top five reasons to unfollow someone on Twitter?” I think I asked the question believing that I’d discover a set [...]

Managing your small business reputation, part 2

For starters, let me say, I get it; It’s not that small business owners don’t appreciate social media, most just don’t know where to begin. In managing your small business reputation, part 1 I shared with you a situation I encountered with a business owner regarding their business reputation. My goal today is not to [...]

What if I were to live each day as if it’s the first?

I can’t help it but my mind immediately goes back to things of past. I’m thinking about things I’ve done and drawing a mental comparison in my head. Did I do that “thing” with an attitude of firstness (yeah, it’s in the dictionary) or not. And how might I have done it differently in many instances.

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