As a beauty business owner, social media can’t solve all your problems … But under most circumstances, social media can be the ideal solution for many of the woes you face today. Social media platforms like Twitter can be a cost effective tool for responding to frequent customer questions. Other platforms like Google+ can allow [...]
If you own a salon or spa business and not using Pinterest to generate some buzz about what you can offer, you’re missing out… on a lot. According to PinterestInsider.com, the site has more than 48.7 million users, more than 80% of whom are women. The average amount of time spent on it is 14.2 [...]
There are so many options available to engage your customers it’s dizzying! But before you dive in and secure profiles for your beauty business on every major social media platform available, it’s a good idea to ask yourself a deceptively simple question first: Why would I be using social media? At first, the answer will [...]
If you favor a particular social networking platform to promote and engage on behalf of your beauty business, I’d love to know which one. Weigh in on the quick poll below. Prefer a platform not listed here? Then tell me what yours is in the comment area below. Maybe YouTube is your flavor of choice. [...]
Blogging for your business can be hard work. If someone says otherwise, they’re lying. Your and your brand’s online presence, credibility, and influence depend on providing regular quality content to your readers, whether you have only 10 or 1,000. Staying consistent is necessary for a blog to thrive and attract business. Consistency in blogging includes [...]
It can be so easy to create a fake persona for your social media campaign, but don’t do it! Going down this road can lead to disaster. Here are three reasons why you need to be yourself when using social media for your business. 1. You are Building a Relationship Based on Trust The purpose [...]
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