Blogging for your business can be hard work. If someone says otherwise, they’re lying. Your and your brand’s online presence, credibility, and influence depend on providing regular quality content to your readers, whether you have only 10 or 1,000.
Staying consistent is necessary for a blog to thrive and attract business. Consistency in blogging includes consistency in the way you blog: your tone, character, and the quality of content.
So here are 4 simple yet effective tips to help keep you consistent and your customers wanting more.
1. Maintain your blogging tone and character.
Most memorable blogs are those that show the blogger’s personality. And that personality is usually reflected in the blogger’s writing voice. Do you write in a snarky manner, with the occasional expletive, or in a funny, comedic way? Whichever way you write, or the way your brand is represented through it, maintain it.
Expectations play a big part in blogging, and while you can give the occasional surprise (with fair warning, of course), your readers want to know what they’re getting when they visit your blog. An erratic blogging tone can lose you readers and confuse your potential clients.
2. Set a posting schedule.
Forget daily posting, especially when you plan to write and publish the post on the same day. That usually results in crappy content. Instead, stick to a schedule that will give you more time to promote your blog posts and market your business through it. Once or twice-a-week posting is ideal and doesn’t overwhelm your readers.
3. Plan and write your posts ahead of time.
Writing your blog posts ahead of time is one of the best ways to stay consistent with blogging. Not only does it give you enough time to read through and edit your articles, preventing you from making a fool out of yourself because of typos and grammatical errors, it also helps give you peace of mind. You don’t have to worry about not having anything to give your readers on the schedule they’re used to.
4. Ask for help when you need it.
This is especially necessary if you’re someone who can’t write blog posts on “auto pilot.” Investing in quality content creation, especially when that content is going to appear on your blog with your name and your brand on it, is probably one of the wisest business decisions you can ever make. After all, you are online, where they say content is king.
Remember, “out of sight, out of mind.”
Consistency is one of the most important aspects of blogging that many newbies ignore. Don’t make the same mistake. Take the time to plan and ensure that you know how to maintain your blogging consistency.
How do you stay consistent with your blogging? Do you follow a regular schedule? Have you tried asking for some blogging help? Share your insights below!